DESIGNING FOR MILLENNIALS
AOL Senior Manager of Strategic Insights
Shares Research on What Makes Millennials Tick
SEPTEMBER XX, 2014, PHILADELPHIA – Every designer must know their audience in order to make a creative impact. During this year’s DesignPhiladelphia Festival, Digitas Health LifeBrands will be hosting an evening talk with AOL’s Senior Manager of Consumer Analytics & Research Maureen Dawson. Dawson will present AOL’s research on the Millennial Generation. Applying this research to the world of design, Maureen will delve into how designers from all disciplines can better understand Millennials and successfully target this powerful generation.
Date: Thursday, October 16
Time: 6 p.m. – 8 p.m.
Location: The Wanamaker Building
100 Penn Square East, 11th Floor
Philadelphia, PA 19107
More: Light refreshments will be served
RSVP required to Sophia Moriarty ([email protected])
“Millennials are transforming our culture, but the bashing they’ve received in the media is largely misconceived,” Says Maureen Dawson. “Our research puts the hype about Millennials to the test, revealing the underlying personalities, passions, and values that drive them, so we can connect with them in ways that ring true.”
“We are thrilled to have the opportunity to bring AOL’s research and Maureen’s insights to the Philadelphia design community,” says Alexandra von Plato, President and Global Chief Creative Officer, Digitas Health LifeBrands. “The Millennial generation is shaping the future of our world and designers will either have to learn how to reach them, or risk being left behind.”
DesignPhiladelphia, an annual event for the Philadelphia Center for Architecture will run from October 9 – 17. This year, the event celebrates its 10th anniversary. The oldest and largest design event of its kind in the country, the DesignPhiladelphia Festival showcases the work of over 400 practicing architects, designers, and creative professionals to demonstrate Philadelphia’s reemergence as a 21st century city shaped by design, technology, and collaborative business practices.
Sophia Moriarty, Associate Communications Manager
[email protected], o: 215-399-3332, m: 215-519-6967
About Digitas Health LifeBrands
Digitas Health LifeBrands is designed to connect today’s healthcare brands with 21st century healthcare consumers and professionals. Creatively-driven, media savvy, and technology-fueled, Digitas Health LifeBrands is the leading digital-at-the-core brand agency for the new era of healthcare marketing. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network, Publicis Healthcare Communications Group. As a member of this elite network, Digitas Health LifeBrands is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.