Press Release: Hooley for the 2014 DesignPhiladelphia Festival


Contact: Alli Blum, Hooley
[email protected]

Let’s Make Something Big Together: Join a Coloring Party for Grownups Hosted by Hooley During DesignPhiladelphia

Color a Giant Pattern Hand-Drawn by Philly Artists while enjoying drinks and nibbles

When: Wednesday, 10/15 6-8 PM

Where: Indy Hall, 22 N 3rd Street

What: Hooley, a coloring company for grownups, invites you to “be the artist” at a special DesignPhiladelphia #communitycoloring party. Join other guests to color a giant hand-drawn abstract pattern created by 8 Philadelphia artists on a 20’ by 3’ piece of paper while enjoying drinks and nibbles provided by local Philly food companies. After the event, Hooley will present the completed work to hosting venue Indy Hall as a piece of community-made art.

“Coloring is one of those activities that we stop doing as we grow older, but it can be especially therapeutic for busy adults. Coloring forces us to stop, sit, and focus on what’s right in front of us,” says Alli Blum, founder, Hooley.

The artists who created the pattern include Katharine Friedgen, Sean Martorana, Lucinda Morreale, Amanda Thomas, Kelsey Stoler, Katelyn Stoler, Mike Smith, and Alli Blum.

Food sponsors include Little Baby’s Ice Cream, Snack Like a Local, and Sweetbox Cupcakes.

How: RSVP at

Tickets: $15 in advance, $20 at the door

Hooley will provide everything you need to color—just bring your best friends and your inner child!



About Hooley

Hooley is a Philadelphia-based company that provides coloring experiences and products for busy adults. Hooley has organized and hosted coloring parties at bars, boutiques, and other venues across Philadelphia, including the Ronald McDonald House. Hooley also publishes products for purchase online at Hooley believes in helping busy adults live more presently by focusing on what’s right in front of us. For more information, please visit or Follow the #communitycoloring party on

About DesignPhiladelphia

DesignPhiladelphia, a signature event of the Philadelphia Center for Architecture, is the oldest and largest design event of its kind in the country and annually showcases the work of over 400 practicing architects, designers, and creative professionals. Experience design in unexpected ways through more than 120 exhibitions, workshops, demonstrations, tours, talks, and events held in venues across the city. Learn about wide-ranging topics, including architecture, urban planning, landscape, graphic, multi-media, product, furniture design, fashion, and the like. This year’s Festival kicks off on the evening of October 8 and events run from October 9-17. For more information on planning an event, sponsoring, advertising, or attending the 2014 Festival, visit:


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