Press Release:13th Annual IIDAProduct Parade Open to Public for DesignPhiladelphia

13th Annual IIDAProduct Parade Open to Public for DesignPhiladelphia

Interior design tradeshow and networking event open to public for first time ever

Philadelphia, PA (September 2014) -- The Pennsylvania / New Jersey / Delaware Chapterof the International Interior Design Association announces its 13th AnnualProduct Parade, a highly anticipated annual event showcasing interior design products. Slated for 5:30 - 8:30 p.m. on October 15th, this ticketed event willfeature 100 vendors in the 15,000 sq. ft. 23rd Street Armory (22 S. 23rd St., Philadelphia, PA 19103).

Featuring public access for the first time, the Product Parade has evolved from an exciting exhibition of contemporary design directed at the trade to an unprecedented opportunity for manufacturers, suppliers and designers to connect directly with the public.

“My vision for this event is to introduce people outside the commercial architecture and design community to the possibilities presented by these products,” said Ellen Farber, Chief Strategy Officer for Commintz and IIDAProduct Parade Co-Chair.

The event is registered as part of DesignPhiladelphia, a 9-day annual festival sponsored by the Center for Architecture that is celebrating its 10th anniversary this year. The local IIDA Chapter is also excited to have Cheryl S. Durst, Executive Vice-President and CEO of IIDA National Headquartersin attendance.

“Having her recognition and support at our event, and aspart as part of the larger DesignPhiladelphia movement confirms thatPhiladelphia is at the center of design innovation,” said Farber.

The event’s theme this year is “Get Connected and Charge On,” with vendors showcasing the role technology and power play in furniture design. The evening will also include a raffle of products, proceeds of which will benefit The Community Design Collaborative, an organization providing pro bono planning and design services to neighborhood nonprofits.

Admission is free for registered architects, designers and IIDA student members. General admission tickets are $50, and discounts areavailable for larger groups. Admission includes light food, two drink tickets, music, inspirational products and limitless networking.

For more information contact co-chairs Ellen Farber ([email protected]) and Teenie Bracken ([email protected]). Purchase tickets to the Product Parade here. Get more information about donating products or services to the raffle here.


About the International Interior Design Association

The International Interior Design Association is a professional networking and educational association with more than 13,000 members practicing worldwide in 50 countries. The IIDA Pennsylvania / New Jersey / Delaware Chapter supports six City Centers acrossthe region and provides programming for local design professionals. Visit


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