SEGD and AIGA explore Your Brain

AIGA PHILLY + SEGD PHILLY
THE FRANKLIN INSTITUTE
THURSDAY JULY 31 | 6:30-9:30PM

Join our friends at SEGD Philly and AIGA Philly explore The Franklin Institute’s newest and biggest exhibition, “Your Brain”. Find out how and why your brain is always changing when you explore the exhibit. It's all about real life and what's happening inside your head everyday as your brain makes sense of the world around you. Climb the 18-foot-tall web of neural networks and zoom in to explore at the cellular level where neurons fire. Use your brain to explore your world, like a busy street filled with multi-sensory illusions that literally turn your world upside down. With over 70 interactive experiences, you'll begin to think about how you think and just maybe, it will change your mind.

Guest speakers will include Jeanne Maier, Director of Exhibits & Design at The Franklin Institute and Lauren Dougherty and Stacey Humphreys Blankin, Associates at Strada. The Franklin Institute and Strada collaborated to create this multifaceted and interactive exhibit. Meet in the lobby of The Franklin Institute located at 222 N 20th Street in Philadelphia on Thursday, July 31st at 6:30 pm. There is street parking available around The Franklin Institute. After the tour join AIGA and SEGD at a networking event at a local watering hole. Please RSVP for this event at [email protected].

more on AIGA

In 1981, a group of Philadelphia designers formed AIGA Philadelphia, the first local chapter of the American Institute of Graphic Arts. Presently the chapter is comprised of over 600 members. AIGA Philadelphia’s purpose is both integral and complementary to the national organization: to provide the highest standards within the profession and the business community and to stimulate interest and understanding of graphic design and visual communication through lectures, exhibitions, and other activities. Visit Philly AIGA to learn more.

more on SEGD

The Society for Experiential design is the global, multidisciplinary community of professionals who plan, design, and build experiences that connect people to place. SEGD is made up of graphic and information designers, fabricators, architects, exhibition designers, technology integrators, interaction designers, brand strategists, students, wayfinding specialists, teachers, and others who have a hand in shaping content-rich, experiential spaces. Visit their website to learn more.
 

What is experiential design? "Experiential Graphic Designinvolves the orchestration of typography, color, imagery, form, technology and, especially, content to create environments that communicate." - Peter Dixon

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