Ten Creations from Cloud Gehshan Associates for the 2014 DesignPhiladelphia Festival

August 25, 2014 | DesignPhiladelphia, 2014 Festival

TUE OCTOBER 14 | 6:30PM - 8:30PM


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Cloud Gehshan Associates is an internationally recognized environmental graphic design firm that undertakes projects in identity and placebranding, interpretive and interactive communication, signage, and wayfinding. Designers Ian Goldberg and Stephen Bashore are the co-chairs of the Society for Experiential Graphic Design’s Philadelphia Chapter. 

We invite you to tour our studio in Old City. Get acquainted with environmental graphic design, learn about our work and meet the designers. 
Refreshments will be served.

Scroll through the team's impressive portfolio below, and click here for more information on Cloud Gehshan Associates. 

CGA designed digital storytelling walls to provide the Historical Society of Pennsylvania, with a collection of over 21 million documents, a renewable and engaging showcase for its exhibit spaces.

Photo: Tom Crane
Project team: SaylorGregg Architects 

The gateway with the Salwa palace-inspired identity, designed by CGA, marks the entrance to Historic Atturaif’s living museum. Currently under construction in Riyadh, Saudi Arabia, CGA also developed wayfinding and interpretive signage to direct and orient visitors and tourists.

Photo: Dan Henderer
Project team: Ayers Saint Gross

As part of the South Bethlehem Eastern Gateway project, CGA developed a series of sculptural gateway elements to mark the entrance of the “South Side,” a creative neighborhood undergoing revitalization and change.

Project team: The RBA Group, Pennoni Associates

Wayfinding signage designed by CGA was recently installed at the University of Chicago. The discreet system of pedestrian signage was developed to provide directional and orientation assistance, as well as consistent identity to the campus’s picturesque paths and quadrangles.

Project team: David Mason & Associates

The Philadelphia Water Department engaged CGA to design a system of interpretive displays to illustrate the process and benefits of green stormwater infrastructure tools, part of the city’s 25-year “Green City, Clean Waters” program. CGA’s illustrations were also featured at the PWD exhibit, “Art of Stormwater” at the 2014 Philadelphia Flower Show.

Inspired by the Spring Garden Greenway theme, CGA designed illuminated portal structures to enhance entrances to the transportation overhead and revitalize the dark and bleak Spring Garden underpass. These wisteria-inspired environmental enhancements were presented to the Northern Liberties Neighbors Association and described as “beautiful” and “imaginative” by public meeting attendees.

Rendering: Cloud Gehshan Associates, The Lighting Practice
Project team: The RBA Group, The Lighting Practice

In addition to Temple University’s signage and wayfinding master plan, CGA was awarded an environmental identity, signage and donor recognition project for the campus’s new Science and Education Research Center. The lecture wall (model pictured above) and other environmental graphics will enhance the experience of visitors, students, faculty and staff and also recognize the generosity of the College of Science and Technology’s benefactors.

Project team: USA Architects, Architectural Resources Cambridge

CGA designed a donor recognition wall and interactive kiosk for the University of Chicago Medical Center’s newly constructed Center for Care and Discovery. The donor recognition project was developed to honor and celebrate benefactors of all levels as well as enable viewers to access donor stories, mission statements and UCM news through the interactive kiosk.


CGA designed a pedestrian wayfinding system for Rochester’s Center City District, a thriving downtown community and center of commerce for western New York. The study, conducted for improved orientation and direction, was recognized by the NY State Chapter of the American Society of Landscape Architects in 2013 with the top Honor Award of Excellence.

Project team: Bergmann Associates

CGA was honored to be a part of the project team for the American Veterans Disabled for Life Memorial in Washington, D.C., scheduled for dedication on October 5, 2014. CGA designed a series of 48 interpretive glass panels for the memorial site featuring images, messages and powerful quotations from permanently disabled veterans. Extensive testing and review of panels were conducted with full-size mockups (as pictured above).

Project team: Michael Vergason Landscape Architects, Shalom Baranes Associates, Larry Kirkland Studios, Eckersley O’Callaghan, History Associates, Fluidity

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