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36 Craven and Millesime logos
September 29, 2018 | DesignPhiladelphia, 2018 Festival, From our Friends, Press Releases
WHAT: Join us for an exclusive first look at a unique joint design showhouse from 36 Craven and Millésimé in advance of opening its doors to the public as part of the 2018 DesignPhiladelphia festival. Transforming every room of one of Philadelphia’s iconic 18th century homes on Elfreth’s Alley into a modern 21st century dwelling, the venture aims to showcase how antique décor can be curated alongside modern living. The house is filled with unique pieces and “Instagrammable” moments for a thoughtful and sensory experience. WHO: Owner of 36 Craven & President of Elfreth’s Alley Association, Neil Frauenglass + Owner of Millésimé, Jinous Kazemi WHEN: Tuesday, October 2, 2018, 10 a.m.- Noon, Mimosas and light bites will be served WHERE: Elfreth’s Alley, 124 Elfreth's Alley, Philadelphia, PA 19106 About Elfreth’s Alley: Elfreth's Alley is a historic street in Philadelphia, dating to 1702. As of 2012, there are 32 houses on the street, which were built between 1728 and 1836. The Elfreth's Alley Museum is located at #124 and 126. The alley is a National Historic Landmark. Located in the Old City neighborhood, it is between North 2nd Street and North Front Street, in the block between Arch and Race Streets...more
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July 27, 2018 | Center News, Explore + Learn
Seeking: Philadelphia-based K-12 teachers + volunteer architects and architecture students The beloved Architecture in Education programs returns to Philadelphia schools this fall! The program, which pairs a K-12 classroom teacher with two to three volunteer architects and architecture students, introduces children to the fields of architecture, urban planning, and design once a week for 4-8 weeks. We are seeking both teachers interested in bringing this program into their classroom and architects and architecture students interested in volunteering once a week for 4-8 weeks in a Philadelphia school. We believe every student should have access to design education and that a diverse design community is more responsive and accountable to the people it designs for. This program seeks to support both of those goals. If you are an architect or architecture student interested in volunteering in a classroom, please fill out our Volunteer Form and select the "K-12 Education" option If you are a teacher interested in bringing this program to your classroom, please email [email protected] with the following information: Your name Your school name Your classroom grade level Contact information for both you and your school principal A two-hour training session for interested teachers and volunteers will be held at...more
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photo courtesy of The Handwork Studio

October 4, 2016 | DesignPhiladelphia, 2016 Festival
This year, DesignPhiladelphia is offering the most programming for youngins’ yet. See below for a full list of programs that engage the next generation of designers in hands on learning and play… “A Home for Max the Dog” Read + Build Family Workshop Saturday October 8 th & October 15 th : 11:00AM - 12:00PM @ Center for Architecture and Design Explore the world of architecture + design with your 5-8yo child at this fun family workshop! A great introduction for young minds to the world of design, architecture, and construction. “Animal House” Design + Construct Family Workshop Saturday October 8 th & October 15 th : 1:30PM – 3:00PM @ Center for Architecture and Design Children (9-12yo) will be challenged to design and construct (with your help) a mini home for an animal of their choosing – but they’ll have to make sure the home will keep their animal happy. Sew Tech Sunday October 9th: 3:00PM - 5:00PM @ The Handwork Studio Sew Tech invites students to tinker with technology, science, and fibers to develop interactive creations. We will teach the basics of building a soft circuit using conductive thread and colorful LEDs. All supplies are included and no...more
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October 2, 2016 | 2016 Festival, DesignPhiladelphia
By Chris Murray, Director of Industrial Design at Bresslergroup There’s been an ongoing debate in the design world since legendary user-centered design advocate, Don Norman (best known for penning The Design of Everyday Things), wrote a 2010 essay that began: “I've come to a disconcerting conclusion: design research is great when it comes to improving existing product categories but essentially useless when it comes to new, innovative breakthroughs.” Is this true? Which is the bigger driver of innovation in product design: technology or research? We’ll debate this during The Great Innovation Debate on October 13th, a dmiNightOut that we’re hosting during DesignPhiladelphia 2016. Research- and Tech-Based Innovation At Bresslergroup, projects often leverage either or both approaches. We divide innovation into three overlapping strategies: brand fit, insights-driven, and technology-based. The first two strategies have greater user research emphasis. Brand fit innovation tends to focus on the softer, more emotional aspects of design — aesthetics, form, color, and branding execution. Increasingly brand encompasses more experiential touchpoints to create meaningful differentiation such as digital interactions, gestures, sound, light, unique materials, and finishes. ABOVE: Research-driven product innovation Insights-driven innovation happens as a result of research uncovering consumers’ unmet needs, which then shape problem definition...more
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September 29, 2016 | DesignPhiladelphia, 2016 Festival
Mural Arts & J2 Design | A First Look at a Fresh Look Thursday, October 13th: 6:00PM - 9:00PM 990 Spring Garden Street, Philadelphia, PA 19123 Read more… Have you seen Mural Arts new Brand? In the spirit of Mural Arts, the new brand invites the public to participate in its design. On Thursday, October 13 th , you can put your creative mark on Mural Arts’ new brand. Come out for an evening of discussion and hands-on art-making projects, to be featured in a month-long campaign across the city. We asked the designers of the new brand at J2 Design to give us some background on the design process behind Mural Arts’ new graphic identity. Here’s what they had to say… Branding is not just designing a logo and slapping it on a tote bag (surprise!). Strong and thoughtful branding... Defines how people feel about the organization and the services and products offered. 
 Helps people to make choices on how to spend their time in money in a crowded market place 
 Communicates the quality of the service. 
 Reassures audiences that they have made the right choice. 
 Encourages people to identify personally with the brand culture...more