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Show your followers what you do every day! 

September 3, 2015 | DesignPhiladelphia, 2015 Festival
By: Aimee Cicero, Agency Communications Manager at Brownstein Group With over 300 million people posting, liking and commenting on pictures, or simply just viewing and following their favorite accounts every month, it’s easy to see why Instagram has become one of the top social media platforms. Due to the visual nature of the architecture and design industry, Instagram is the ideal social platform to share professional project photography, office candids, industry trends, general inspiration and ideas. Appreciating the value of Instagram’s user base is one thing. Creating an account that is engaging, authentic and relevant is another thing. Here are some quick tips on how to capture a targeted and engaging Instagram audience. 1.What’s Your Profile Personality? ​Your profile photo should be a brand identifier. Make sure to complete your profile with your company logo, a short description about your business and your website address. This will allow people to easily contact you or identify you. As far as photos, people want to see a consistent theme, vibe and voice. After checking out a few photos they will decide if they like what they see and want to see more by following your account. Be sure to stick with whatever...more