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March 10, 2020 | DesignPhiladelphia, Center News
It’s been a few months since we wrapped the 2019 DesignPhiladelphia Festival, and we are already well underway planning for this upcoming October festival. As all of our event partners and designers start brainstorming what their programming will be for this year, I felt it was important to share some important statistics about last year’s festival. In particular, how having Cherry Street Pier as our second festival hub, has created new opportunities for our festival and our local designers. Festival attendance was a record 43,000 people. 30,000 of those people walked through Cherry Street Pier over the course of the 12-day festival. This more than doubles our attendance last year and the year before. Clearly, Cherry Street Pier and partnering with Delaware River Waterfront Corporation has been a successful move for us in terms of really engaging the general public about design. Our social media content reached over 300,000 people throughout the year, with the highest reach immediately before and during the festival. Our website is still the primary way folks navigate the festival and it had almost 100,000 unique visitors. And there were 239,000 unique page views. 60% of those website visitors, were NEW this year. As we continue...more